When it comes to communication and content we are great at coming up with ambitious strategies and goals for what we want to achieve.
But there’s a tendency in the industry to focus on delivery and obsess over ways to distribute content to our audiences.
Often the operations between strategy and delivery of content aren’t sophisticated or considered enough to allow for scalable and repeatable ways of working.
Any organisation that publishes content has some form of ContentOps, but is it efficient and resulting in effective content?
This talk will:
Outline 3 key elements of ContentOps that every organisation has and should invest in
Share some principles of ContentOps
Look at content operations ecosystems from different industries
Offer practical advice for where to get started with improving your own ContentOps
They say coffee is for closers, but what about the rest of the team? We agree that the customer experience is crucial today, but it also requires a highly complex mix of talent, tools, and processes.
Moving a customer from the moment they realize they may need your products or services to the moment they enthusiastically commit to your brand demands the orchestration and optimization of dozens of interactions. Closers are still critical but neglect any other part of the marketing and sales engine, and it will soon stall out.
In the Customer Experience conference track, we'll share and explore strategy and tactics that have worked at our organizations in a highly collaborative and open set of sessions. We'll talk about what works and what doesn't today and explore what's next for business development, in the era of accelerating change.
When you say communication, many still think of a somewhat soft skill set. In reality, modern communication is the need of conveying the organizations message to different stakeholders in an effective way across a myriad of channels . This not only requires that we constantly adopt new digital tools and implement automated processes in our execution. It also requires us to implement these into our basic strategic thinking.
This conference track focuses on making our soft - yet powerful - communication skill set work in unison with automation and new ways of collecting and using data.
Culture eats strategy for breakfast. It’s hard to find someone today, who doesn’t know this famous quote by Peter Drucker. But despite our knowledge of the importance of culture, we are struggling with actualising it in our organizations.
With the Culture and change conference track, we bring together changemakers for intense learning, knowledge sharing, and best practices for fostering a culture of openness, collaboration, and engagement. You will get insights into successes and failures from within major organizations, as well as hands-on methods for your own work; building the foundation for successful adoption of new tools, productivity, and long term innovation.
The physical workplace is changing and in many cases dissolving into more and more remote work. This ads new requirements to the modern workplace where technology is becoming imperative when you wish to manage your team.
The Modern Workplace conference track focuses on how to do that effectively; balancing control and democracy in our day to day activities as well as our projects. Managing communication, information and KPI's in a way that fosters close and effective collaboration.
What’s the small feature that really makes the product way better? Is it a small design change, an elegantly engineered new piece of functionality or something else?
In this new contest, we celebrate the unsung heroes of the workplace: The small features that make all the difference.
Selected vendors will present six-minute walkthroughs showing the best small features of their system.
Attendees that prefer succinct, comparative presentations to long-winded demonstrations, will find this session more than useful with a vote to find the winning entry, who receives a suitably massive trophy for their efforts.
The jury consists of:
Martin Michael Frederiksen, Danish software entrepreneur, omnichannel and retail expert and author of several books
Melissa Breker who is based in Vancouver, where she co-leads organizations through pivotal transitions
Surabhi Goswami, digital communications specialist at a UN agency, documentary filmmaker and natural charmer
If you are interested in being a part of this, just submit your proposal below.
The product manager conference track facilitates the sharing of insights between product managers on challenges such as priorities for engineering, public roadmapping, metrics, balancing design with market fit, customer journey, collaboration and innovation.
As a product manager, you can be the product king. Or you can be a product secretary. By sharing openly our challenges, as well as our victories, we are empowering each other with the knowledge to shape our role - and ensure long term success in our organizations.
The future of work is the latest hype topic; we've all heard scare stories about robots taking our jobs. But what will the future of work really look like? And how can we, as digital practitioners, help our organisations prepare for it? In this session I'll bust the myths about the future of work and explore how in many industries that future has already arrived.
300 seconds: a voice to those quiet professionals
300 seconds is a series of lightning talks by and for the community. It gives a push to digital professionals who are sitting all quietly on valuable insights and learning, and haven't yet found the courage to share them with the rest of us! That's why we are extremely proud to have Sharon O'Dea facilitate a round of these talks at the Boye 19 conference.
These talks are a valuable opportunity for us to gain insights from professionals we wouldn't otherwise hear from. But the motivation behind the project is twofold since it also lends a voice to and ultimately bolsters confidence in the speakers. And in that regard, we have a to acknowledge the massive under-representation of women speakers at digital conferences. This could be contributed to a number of reasons, but the main ones seem to be that women lack confidence in speaking, and that conference organizers tend to ask people who've already spoken at other events. This is a shame, because it means that we in the digital community all to often end up only hearing the voices of a elite few. This goes against the very idea of peer sharing that we strive to foster with our Boye conferences. It seems only logical that the 300 seconds team are way better at describing this project in only a few words:
By opening up speaking opportunities to the full diversity of experiences and opinions in our industry, we can give audiences opportunities to learn more about the personal and professional passions of our peers.
Those still around and with some energy left are invited for one final, nice post-conference dinner.
You’ll get a chance to talk conference participants over dinner and a glass (or two!) of wine or beer before leaving Aarhus.
Please note that this event is self-paid