CMS Experts
Nov
4
9:30 AM09:30

CMS Experts

CMS Experts

Hosted by:    Janus Boye (DK)    Boye & Co

Hosted by: Janus Boye (DK)
Boye & Co

A forum where CMS analysts, thinkers, practitioners, experts and vendors can meet, set the agenda for future industry developments, provide feedback and share thoughts and ideas in an inspiring setting.

The conversation continues in the CMS Expert group


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Automation & Robotics
Nov
4
9:30 AM09:30

Automation & Robotics

It’s not that hard to start with automation & robotics, but how do you scale? And what about governance?

This conference track will provide a look into the latest marketplace trends and also share a case study from a large and complex organisation.

Track Leader:    Rune Stæhr (DK)   Digital Transformation Specialist at Roskilde Kommune

Track Leader: Rune Stæhr (DK)
Digital Transformation Specialist at Roskilde Kommune


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Nov
4
11:00 AM11:00

Headless Content Management in the Enterprise

Jani Tarvainen (FI)   Senior Professional Services Consultant at eZ Systems

Jani Tarvainen (FI)
Senior Professional Services Consultant at eZ Systems

The headless content management buzz has been around for years now. It is already the preferred method for some boutique implementations, but how does it work in an enterprise environment?

In this session we will discuss the challenges and opportunities of headless CMS implementations for enterprise projects.

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Nov
4
4:15 PM16:15

Gatsby meetup

What we're about

Gatsby, the js library, not the rich guy, is the standard tool to build static sites with React.

Calling lovers of static rendering.

Lets make website performance great again. Kyle Matthews, co-founder of Gatsby will be kicking off this Gatsby meetup in Aarhus, Denmark and you can be a part of it too!

While connected with the Boye 19 Aarhus conference and held at the conference venue, it’s free of charge - just sign up below to secure your seat.

Name *
Name
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Morning workshops
Nov
5
9:00 AM09:00

Morning workshops

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Nov
5
9:15 AM09:15

ContentOps: connecting strategy and delivery

When it comes to communication and content we are great at coming up with ambitious strategies and goals for what we want to achieve. 

But there’s a tendency in the industry to focus on delivery and obsess over ways to distribute content to our audiences. 

Often the operations between strategy and delivery of content aren’t sophisticated or considered enough to allow for scalable and repeatable ways of working. 

Any organisation that publishes content has some form of ContentOps, but is it efficient and resulting in effective content?

This talk will:

  • Define ContentOps

  • Outline 3 key elements of ContentOps that every organisation has and should invest in

  • Share some principles of ContentOps

  • Look at content operations ecosystems from different industries

  • Offer practical advice for where to get started with improving your own ContentOps

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Product Management
Nov
5
9:30 AM09:30

Product Management

Track Leader:    Otto de Graaf (NL)     The Leadership Game

Track Leader: Otto de Graaf (NL)
The Leadership Game

What if you could benefit from the expertise of other product managers and find new ways of excelling with your product?

The product manager track at the Boye 19 conference facilitates the sharing of insights between product managers on topics such as innovation, public road mapping, customer journey, and collaboration. With presentations aimed at discussions, the challenging of routines and developing new ideas and methods together.


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Afternoon workshops
Nov
5
1:00 PM13:00

Afternoon workshops

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Nov
5
1:00 PM13:00

The first principles of digital marketing that’ll gain you new customers.

How to understand the digital mindset of your customers in order to attract new business. Building from first principles, Ian will show you the techniques and tools that will allow you to create a digital marketing plan that talks to them at the right time, in the right place, with the right channel.

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Nov
5
4:30 PM16:30

Keynote: Leading Into The Unknown

Technology promises to solve our problems—from transportation to hunger and climate change—while simultaneously being at the center of the latest hacking disaster, self-driving car crash, and privacy breach.

Paying attention to all of it creates a dizzying experience where joy, hope, and excitement mixes with horror and apathy.

How do we maintain our personal compass in this swirl? What are the foundations we can stand on, and the practices that help us think clearly as we face perpetual ambiguity?

How do we lead into the unknown?

Mathias Jakobsen (US)   Creator of Think Clearly, faculty at Parsons and doing strategy at SYPartners

Mathias Jakobsen (US)
Creator of Think Clearly, faculty at Parsons and doing strategy at SYPartners

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Customer Experience track
Nov
6
8:00 AM08:00

Customer Experience track

They say coffee is for closers, but what about the rest of the team? We agree that the customer experience is crucial today, but it also requires a highly complex mix of talent, tools, and processes.

Moving a customer from the moment they realize they may need your products or services to the moment they enthusiastically commit to your brand demands the orchestration and optimization of dozens of interactions. Closers are still critical but neglect any other part of the marketing and sales engine, and it will soon stall out.

In the Customer Experience conference track, we'll share and explore strategy and tactics that have worked at our organizations in a highly collaborative and open set of sessions. We'll talk about what works and what doesn't today and explore what's next for business development, in the era of accelerating change.

Track leader:    Karsten Bubber Outzen (DK)   Strategic adviser

Track leader: Karsten Bubber Outzen (DK)
Strategic adviser


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Communication track
Nov
6
8:00 AM08:00

Communication track

Track Leader:    Melissa Breker (CAN)    Co-leading organizations through pivotal transitions

Track Leader: Melissa Breker (CAN)
Co-leading organizations through pivotal transitions

When you say communication, many still think of a somewhat soft skill set. In reality, modern communication is the need of conveying the organizations message to different stakeholders in an effective way across a myriad of channels . This not only requires that we constantly adopt new digital tools and implement automated processes in our execution. It also requires us to implement these into our basic strategic thinking.

This conference track focuses on making our soft - yet powerful - communication skill set work in unison with automation and new ways of collecting and using data. 


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Culture & Change track
Nov
6
8:00 AM08:00

Culture & Change track

Culture eats strategy for breakfast. It’s hard to find someone today, who doesn’t know this famous quote by Peter Drucker. But despite our knowledge of the importance of culture, we are struggling with actualising it in our organizations.

With the Culture and change conference track, we bring together changemakers for intense learning, knowledge sharing, and best practices for fostering a culture of openness, collaboration, and engagement. You will get insights into successes and failures from within major organizations, as well as hands-on methods for your own work; building the foundation for successful adoption of new tools, productivity, and long term innovation.


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Future Workplace track
Nov
6
8:00 AM08:00

Future Workplace track

Track leader:    Andrew Pope (UK)   Innovation and Collaboration Expert

Track leader: Andrew Pope (UK)
Innovation and Collaboration Expert

The physical workplace is changing and in many cases dissolving into more and more remote work. This ads new requirements to the modern workplace where technology is becoming imperative when you wish to manage your team.

The Modern Workplace conference track focuses on how to do that effectively; balancing control and democracy in our day to day activities as well as our projects. Managing communication, information and KPI's in a way that fosters close and effective collaboration.


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Nov
6
3:30 PM15:30

5 Leaders, 5 Stories

Kasia Hall (US)   Executive Communications Manager at Microsoft

Kasia Hall (US)
Executive Communications Manager at Microsoft

Track: Communication

In a world where everyone is unique, there is no one-size-fits-all leadership strategy. Great leaders must have the adaptability to lead diverse teams, aligning and coalescing different personalities, ages and cultures around a common vision. The stories they must tell change as organizations changes through different stages of growth and competitiveness. There’s the transformational leader, for example, whose role is to encourage followers to be creative and tackle original, challenging projects with energy by extolling a shared vision. There are transactional leaders who instead of motivation for change, encourage excellence via compliance and efficiency.

The majority of leaders fall somewhere in between.

In this talk, Kasia will explore cases studies of various leaders (CISO, CEO, Corporate Vice President) the stories they can tell based on the needs of the business and their strengths as a leader.

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Small Feature Award
Nov
6
4:45 PM16:45

Small Feature Award

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What’s the small feature that really makes the product way better? Is it a small design change, an elegantly engineered new piece of functionality or something else?

In this new contest, we celebrate the unsung heroes of the workplace: The small features that make all the difference.

Selected vendors will present six-minute walkthroughs showing the best small features of their system.

Attendees that prefer succinct, comparative presentations to long-winded demonstrations, will find this session more than useful with a vote to find the winning entry, who receives a suitably massive trophy for their efforts.

The jury consists of:

  • Martin Michael Frederiksen, Danish software entrepreneur, omnichannel and retail expert and author of several books

  • Melissa Breker who is based in Vancouver, where she co-leads organizations through pivotal transitions

  • Surabhi Goswami, digital communications specialist at a UN agency, documentary filmmaker and natural charmer

If you are interested in being a part of this, just submit your proposal below.

Name *
Name
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Project Management track
Nov
7
8:00 AM08:00

Project Management track

Track leader:    Surabhi Goswami (DK)     UNEP DTU Partnership

Track leader: Surabhi Goswami (DK)
UNEP DTU Partnership

The reasons why projects fail has been explored numerous times. At this year’s project management track, we’ll take a slightly different approach by not looking at the tools, but by actually looking at the actual project management as the key to unlocking successful projects.

We’ll hear from different perspectives both agencies and customers and learn actionable insights to bring home for our 2020 projects.


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Marketing Automation track
Nov
7
8:00 AM08:00

Marketing Automation track

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Content Operations track
Nov
7
8:00 AM08:00

Content Operations track

Today digital content is essential for the performance of every company or organization, and it is a inherent part of every communication and marketing specialists daily work.

But all too often, the processes in which we actually produce content are neglected. There’s a gap between strategy and operations.

To make content operations work requires a diverse communication toolbox, as well as the ability to combine those tools strategically across channels.

This is why this track brings together communication specialists with a variety of skillsets, and covers a wide array of topics with content at the core:

  • Better customer experiences

  • Repeatable processes for creating effective content

  • Storytelling

  • Using data strategically

  • Customer journey

  • Segmentation

  • Standards for content


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Corporate Innovation track
Nov
7
8:00 AM08:00

Corporate Innovation track

This track is a learning space where corporate innovators and intrapreneurs can meet, exchange experiences, co-create and refine approaches and methodologies for innovating and creating a culture of entrepreneurship within the organization.

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Nov
7
9:15 AM09:15

Keynote: The future of work is already here - it's just not evenly distributed yet

Sharon O’Dea (UK)   Experienced digital strategist

Sharon O’Dea (UK)
Experienced digital strategist

The future of work is the latest hype topic; we've all heard scare stories about robots taking our jobs. But what will the future of work really look like? And how can we, as digital practitioners, help our organisations prepare for it? In this session I'll bust the myths about the future of work and explore how in many industries that future has already arrived.

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