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Strategy and operations for corporate SoMe content

Nicoline Falcon (DK)     Digital Communications Advisor at Danmarks Radio

Nicoline Falcon (DK)
Digital Communications Advisor at Danmarks Radio

How does the biggest media public service organisation in Denmark work with corporate communication on social media?
And how does DR manage to engage the public in corporate stories on SoMe?

Join Nicoline for a look behind the scenes:

 - What is corporate SoMe content?
- Why is it relevant to post corporate content on SoMe?
- What does DR do?
- How do you make corporate content SoMe friendly (and engaging)?
- When is it difficult and where is DR not succeeding?

Track: Content Operations