Content operations

Today digital content is essential for the performance of every company or organization, and it is a inherent part of every communication and marketing specialists daily work.

But all too often, the processes in which we actually produce content are neglected. There’s a gap between strategy and operations.

To make content operations work requires a diverse communication toolbox, as well as the ability to combine those tools strategically across channels.

This is why this track brings together communication specialists with a variety of skillsets, and covers a wide array of topics with content at the core.

The conversation continues in our content operation peer group.

Track leader: Martin Paludan (DK)
Communication & Marketing manager at Boye & Co


Speaker: Sharon O’Dea (UK)
Experienced digital strategist


Speaker: Brian Tomlinson (DE)
Head of Digital Communications & Product Marketing at Engel & Völkers


Speaker: Uffe Alici Pedersen (DK)
TV2 Østjylland


Speaker: Michael Bednar-Brandt (AT)
Keynote: Deconstructing the experience economy