Today digital content is essential for the performance of every company or organization, and it is a inherent part of every communication and marketing specialists daily work.
But all too often, the processes in which we actually produce content are neglected. There’s a gap between strategy and operations.
To make content operations work requires a diverse communication toolbox, as well as the ability to combine those tools strategically across channels.
This is why this track brings together communication specialists with a variety of skillsets, and covers a wide array of topics with content at the core.
The conversation continues in our content operation peer group.