Content operations

Today digital content is essential for the performance of every company or organization, and it is a inherent part of every communication and marketing specialists daily work.

But all too often, the processes in which we actually produce content are neglected. There’s a gap between strategy and operations.

To make content operations work requires a diverse communication toolbox, as well as the ability to combine those tools strategically across channels.

This is why this track brings together communication specialists with a variety of skillsets, and covers a wide array of topics with content at the core.

The conversation continues in our content operation peer group.

Track leader: Martin Paludan (DK) Communication & Marketing manager at Boye & Co

Track leader: Martin Paludan (DK)
Communication & Marketing manager at Boye & Co

 
Breakfast & Registration

The conversation starts at breakfast. Have one or several cups of coffee and get a great start to the rest of the day.

 
Opening
Speaker: Sharon O’Dea (UK) Experienced digital strategist

Speaker: Sharon O’Dea (UK)
Experienced digital strategist

Keynote: The future of work is already here - it's just not evenly distributed yet

The future of work is the latest hype topic; we've all heard scare stories about robots taking our jobs. But what will the future of work really look like? And how can we, as digital practitioners, help our organisations prepare for it? In this session I'll bust the myths about the future of work and explore how in many industries that future has already arrived.

 
Coffee, tea & networking
Speaker: Brian Tomlinson (DE) Head of Digital Communications & Product Marketing at Engel & Völkers

Speaker: Brian Tomlinson (DE)
Head of Digital Communications & Product Marketing at Engel & Völkers

Changing how we view content

We’re living in an attention economy driven by algorithms. Your content has more competition than ever before. And it’s not going to get better any time soon - if you want to stay top of mind, you have to produce relevant content - at scale.

 
Lunch
Speaker: Uffe Alici Pedersen (DK) TV2 Østjylland

Speaker: Uffe Alici Pedersen (DK)
TV2 Østjylland

How do you transform classic mass communication into engaging social media video content?

How do you transform classic mass communication into engaging social media video content?

And how do you reach new audiences with original content?

 
Coffee, tea & networking
300 Seconds

300 seconds is a series of lightning talks by and for the community. It gives a push to digital professionals who are sitting all quietly on valuable insights and learning, and haven't yet found the courage to share them with the rest of us! That's why we are extremely proud to have Sharon O'Dea facilitate a round of these talks at the Boye 19 conference.

Speaker: Michael Bednar-Brandt (AT) Keynote: Deconstructing the experience economy

Speaker: Michael Bednar-Brandt (AT)
Keynote: Deconstructing the experience economy

Keynote: Deconstructing the experience economy

To dive deeper and deconstruct the experience economy, Michael will take us through the seven key elements as he outlined in this order:

  1. Results - typically revenue or cost

  2. Experiences - perceptions about an engagement

  3. Engagements - interactions along a journey

    …..

 
Coffee, tea & networking
Speaker: Gavin Colborne (UK)

Speaker: Gavin Colborne (UK)

Content Gap Bridging

In this collaborative session, we’ll take a look at how to bridge your content gap.

How we can make purpose led content and what’s really the content you need to be creating next in order to attain your content goals.

 

Coffee, tea & networking
 
Town Hall
Social Event: Farewell dinner
Social Event: Cocktail & ping pong