Today digital content is essential for the performance of every company or organization, and it is a inherent part of every communication and marketing specialists daily work.
But all too often, the processes in which we actually produce content are neglected. There’s a gap between strategy and operations.
To make content operations work requires a diverse communication toolbox, as well as the ability to combine those tools strategically across channels.
This is why this track brings together communication specialists with a variety of skillsets, and covers a wide array of topics with content at the core:
Better customer experiences
Repeatable processes for creating effective content
Using data strategically
Standards for content
The conversation starts at breakfast. Have one or several cups of coffee and get a great start to the rest of the day.
Speaker: Sharon O’Dea (UK)
Experienced digital strategist
The future of work is the latest hype topic; we've all heard scare stories about robots taking our jobs. But what will the future of work really look like? And how can we, as digital practitioners, help our organisations prepare for it? In this session I'll bust the myths about the future of work and explore how in many industries that future has already arrived.
Speaker: Brian Tomlinson (DE)
Head of Digital Communications & Product Marketing at Engel & Völkers
We’re living in an attention economy driven by algorithms. Your content has more competition than ever before. And it’s not going to get better any time soon - if you want to stay top of mind, you have to produce relevant content - at scale.
Speaker: Nicoline Falcon (DK)
Digital Communications Advisor at Danmarks Radio
How does the biggest media public service organisation in Denmark work with corporate communication on social media?
300 seconds is a series of lightning talks by and for the community. It gives a push to digital professionals who are sitting all quietly on valuable insights and learning, and haven't yet found the courage to share them with the rest of us! That's why we are extremely proud to have Sharon O'Dea facilitate a round of these talks at the Boye 19 conference.