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Content Operations track

Today digital content is essential for the performance of every company or organization, and it is a inherent part of every communication and marketing specialists daily work.

But all too often, the processes in which we actually produce content are neglected. There’s a gap between strategy and operations.

To make content operations work requires a diverse communication toolbox, as well as the ability to combine those tools strategically across channels.

This is why this track brings together communication specialists with a variety of skillsets, and covers a wide array of topics with content at the core:

  • Better customer experiences

  • Repeatable processes for creating effective content

  • Storytelling

  • Using data strategically

  • Customer journey

  • Segmentation

  • Standards for content

Earlier Event: November 7
Breakfast & Registration
Later Event: November 7
Corporate Innovation track