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Using content strategy to ensure alignment and better products

Richard Bausek (DE)  Product Manager, Developer Experience at Contentful

Richard Bausek (DE)
Product Manager, Developer Experience at Contentful

As Product Managers, we're set out to build delightful products which bring value to their users. But over time and as our organization grows, we often see inconsistencies adding up, which lead to suboptimal results and confusion both internally and for customers.

This talk is going to drive you through the basics of Content Strategy, how to apply it on Product Management practices, how it contributes to realign an organization around a coherent foundation which make customers successful across their journey.


Track: Product Management