Program Tuesday, November 5
When it comes to communication and content we are great at coming up with ambitious strategies and goals for what we want to achieve.
But there’s a tendency in the industry to focus on delivery and obsess over ways to distribute content to our audiences.
Often the operations between strategy and delivery of content aren’t sophisticated or considered enough to allow for scalable and repeatable ways of working.
Any organisation that publishes content has some form of ContentOps, but is it efficient and resulting in effective content?
This talk will:
Outline 3 key elements of ContentOps that every organisation has and should invest in
Share some principles of ContentOps
Look at content operations ecosystems from different industries
Offer practical advice for where to get started with improving your own ContentOps
How to understand the digital mindset of your customers in order to attract new business. Building from first principles, Ian will show you the techniques and tools that will allow you to create a digital marketing plan that talks to them at the right time, in the right place, with the right channel.