Program tuesday, November 5

Social Event: Yoga + AI talk

A yoga session combined with talk about AI.

Kashyap Kompella is a a certified yoga instructor and the session will weave in small AI nuggets with some gentle asanas.

AI Talk: How to get fit professionally to succeed in the age of AI?

AI is already beginning to have an impact on the nature of our work and jobs. To succeed in the age of AI, as knowledge workers, we need to equip ourselves with new skills and new mindsets. How do you prepare yourself for this journey? 

Yoga Session: Beginner-level and very inclusive

You don’t need to be a regular yoga practitioner to join this session. The asanas will be beginner level and easy to follow along . This session will help you get into a mood for thinking and reflecting. This session is very inclusive: if you just want to come for the talk, that’s fine too.

 
Breakfast & Registration

The conversation starts at breakfast. Have one or several cups of coffee and get a great start to the rest of the day.

 
Welcome and kick-off
Morning workshops

Portfolio management: how to manage multiple products

Speaker: Otto de Graaf (NL)
Product management group leader & former musician

Crafting your own plan for intelligent automation

Speaker: Kashyap Kompella (IN)
CEO at rpa2ai

Main Topics Covered in this interactive workshop:

  • Automation Essentials

  • Use Cases and Case Studies

  • Getting started

  • Scaling RPA

  • Risks and Governance

  • Vendors and Tech Selection

  • Crafting your own plan

Detailed Outline

  • Intelligent automation Spectrum (10 min)

    • RPA to Intelligent Automation to Narrow AI to AGI

      • Technologies adjacent to RPA

      • Where does RPA fit in the enterprise automation stack

  • Robotic Process Automation Essentials and Use Cases (30 min)

    • What is the RPA technology and how does it work?

      • Anatomy of an RPA platform

      • Step thru an RPA platform

    • What are RPA use cases and applications? 

      • By Department / By Industry

      • RPA case studies 

  • How to get started on your intelligent automation journey? (30 min)

    • Making the business case for RPA

    • How to identify the projects for automation?

    • Automation Roadmap and Project selection criteria

    • Staffing Intelligent Automation projects

  •  How to scale RPA in your organization? (30 min)

    • Challenges to scaling automation projects

    • What has been the experience of your peers?

    • Best Practices / Do’s and Don’ts

    • A maturity framework to measure progress RPA

  • RPA Risks and Governance (30 min)

    • Potential risks of Automation

    • Change Management Challenges

    • Project Management and Governance

  • RPA Market: Overview and Vendors (10 min)

    • RPA Market Ecosystem

    • Key Vendors in the space

  • How to Select Automation Technology (20 min)

    • Technology Selection Criteria

    • Comparing Vendors

    • Selection Best Practices

  • How to acquire Intelligent Automation Skills (20 min)

    • What skills are needed? 

    • Developing your personal learning plan

    • What does all this mean for me and my organization?

      • Recommendations on next steps personally for you and your organization’s automation journey

  • Wrap Up & Q&A (Time included in each section)

Who should attend?

  • Whether you are new to intelligent automation or already involved in your organization’s automation initiatives, you will benefit from this workshop. 

  • Business Analysts, Tech Architects, Project Managers, IT Directors and other stakeholders who want to get the knowledge and skills to effectively drive their organization’s automation projects.

The 5 typical marketing automation implementation mistakes and how to avoid them

Speaker: Joakim Ditlev (DK)
Content Marketing Specialist & Co-founder of messbar

If you think of marketing automation as a plug and play technology, you risk a ton of headache during implementation and daily operations.

In this workshop, I will share where most companies go wrong when starting out and what you can do to get measurable and remarkable results when working with marketing automation.

 

ContentOps: connecting strategy and delivery

Speaker: Robert Mills (UK)
Head of Content at GatherContent

When it comes to communication and content we are great at coming up with ambitious strategies and goals for what we want to achieve. 

But there’s a tendency in the industry to focus on delivery and obsess over ways to distribute content to our audiences. 

When it comes to communication and content we are great at coming up with ambitious strategies and goals for what we want to achieve. 

But there’s a tendency in the industry to focus on delivery and obsess over ways to distribute content to our audiences. 

Often the operations between strategy and delivery of content aren’t sophisticated or considered enough to allow for scalable and repeatable ways of working. 

Any organisation that publishes content has some form of ContentOps, but is it efficient and resulting in effective content?

This talk will:

  • Define ContentOps

  • Outline 3 key elements of ContentOps that every organisation has and should invest in

  • Share some principles of ContentOps

  • Look at content operations ecosystems from different industries

  • Offer practical advice for where to get started with improving your own ContentOps

Using content strategy to ensure alignment and better products

Speaker: Richard Bausek (DE)
Product Manager, Developer Experience at Contentful

As Product Managers, we're set out to build delightful products which bring value to their users. But over time and as our organization grows, we often see inconsistencies adding up, which lead to suboptimal results and confusion both internally and for customers.

As Product Managers, we're set out to build delightful products which bring value to their users. But over time and as our organization grows, we often see inconsistencies adding up, which lead to suboptimal results and confusion both internally and for customers.

This talk is going to drive you through the basics of Content Strategy, how to apply it on Product Management practices, how it contributes to realign an organization around a coherent foundation which make customers successful across their journey.


Track: Product Management

 

Lunch

 

Afternoon workshops

A sabotage workshop on service design

Speakers: Hanna Karppi (SE), Digital Workplace Manager at Sigma Consulting Solutions & Francis Rowland (UK), Senior UX Architect at Sigma Consulting Solutions

Designing good services , workplaces, processes, and how people experience them requires cooperation and understanding between a range of people; it requires an adaptive, nimble organisation with an understanding of its staff and its customers.

Designing good services , workplaces, processes, and how people experience them requires cooperation and understanding between a range of people; it requires an adaptive, nimble organisation with an understanding of its staff and its customers.

Our session will encourage you to forget about all of that, and just focus on sabotage.

By adapting some CIA sabotage techniques (no kidding), Hanna and Francis invite you to subvert how we usually think about our work and its impact, and to get creative about how to design terrible services and processes instead. 

You'll learn

  • a new lens through which to consider your work and your workplace

  • an effective approach to creative problem-solving

  • practical approaches to producing positive impact (without getting fired - we promise)

 

What does 'good' look like in the digital workplace and how to get there

Speaker: Andrew Pope (UK)
Innovation and Collaboration Expert

Attend this interactive and hands-on session and walk away with a strong understanding of what 'good' really looks like if you're implementing enterprise social networks like Workplace or Yammer, and team collaboration platforms like Microsoft Teams or Slack and learn effective tactics and behaviours to drastically increase engagement

Communication and collaboration initiatives are exploding with the implementation of digital workplace projects. Promises of near astronomical returns on investments of anywhere from 300% to 800% are being suggested by reputable organisations like Forrester Research. However, to reap those returns you need to get the execution right and that starts with finding what 'good', and indeed even 'great' looks like, and executing solid plans to get there.

Attend this interactive and hands-on session and walk away with a strong understanding of what 'good' really looks like if you're implementing enterprise social networks like Workplace or Yammer, and team collaboration platforms like Microsoft Teams or Slack and learn effective tactics and behaviours to drastically increase engagement:

  1. Using the Innosis 'Designing Collaboration' framework you'll learn specific and high impact initiatives which you can then scale to derive maximum ROI in your own organisation

  2. Based on global benchmarking of interactions on Microsoft Yammer and Workplace by Facebook carried out by SWOOP Analytics, you'll learn to establish a measurement baseline of what 'good' looks like at the enterprise, team/group and at the individual level.

  3. Understand how some well-known companies have made them work as crucial business tool

  4. Learn what metrics are game-changers in collaboration and set up your own measurement framework for success

 

 

The first principles of digital marketing that’ll gain you new customers.

Speaker: Ian Miller (UK)
Crafted

How to understand the digital mindset of your customers in order to attract new business. Building from first principles, Ian will show you the techniques and tools that will allow you to create a digital marketing plan that talks to them at the right time, in the right place, with the right channel.

 

Download the slides

How to build effective product development teams

Speaker: Kresten Banke (DK)
Partner at Transire

Applying ‘Product Discovery’ to enhance value creation, and release collaborative, creative powers across the organisation and reach great results

Download the slides

 

Coffee, tea & networking

Product management failures and what I learned from them

Speaker: Philip Andersen (DK)
Senior Product Manager at Hello Retail

In this engaging, educational and entertaining closing session on the product management conference track, Philip will share from his vast experience working as a product leader in various roles including his time as CEO at Cludo and naturally his current role at Hello Retail.

He’ll share 3 painful mistakes he made and what he had to do to fix it.

We’ll talk stakeholders, impact, customer involvement and you can also bring your own mistakes to the conversation!

 

 
Wrap-up & key learnings Product Management

Keynote: Leading Into The Unknown

Speaker: Mathias Jakobsen (US)
Creator of Think Clearly, faculty at Parsons and doing strategy at SYPartners

Technology promises to solve our problems—from transportation to hunger and climate change—while simultaneously being at the center of the latest hacking disaster, self-driving car crash, and privacy breach.

Paying attention to all of it creates a dizzying experience where joy, hope, and excitement mixes with horror and apathy.

How do we maintain our personal compass in this swirl? What are the foundations we can stand on, and the practices that help us think clearly as we face perpetual ambiguity?

How do we lead into the unknown?

Informal city walk

Meet at the registration desk for a small guided tour of Aarhus
Highlights include Hesitation of Light, former Gestapo HQ, Latin Quarter, Endless Connections, Magic Mushrooms, and the famous Rainbow Panorama.

 

Social Event: Conference Dinner