Morning workshops Tuesday, November 5, 2019 09:00 12:00

Crafting your own plan for intelligent automation

Speaker: Kashyap Kompella (IN)
CEO at rpa2ai

Main Topics Covered in this interactive workshop:

  • Automation Essentials

  • Use Cases and Case Studies

  • Getting started

  • Scaling RPA

  • Risks and Governance

  • Vendors and Tech Selection

  • Crafting your own plan

Detailed Outline

  • Intelligent automation Spectrum (10 min)

    • RPA to Intelligent Automation to Narrow AI to AGI

      • Technologies adjacent to RPA

      • Where does RPA fit in the enterprise automation stack

  • Robotic Process Automation Essentials and Use Cases (30 min)

    • What is the RPA technology and how does it work?

      • Anatomy of an RPA platform

      • Step thru an RPA platform

    • What are RPA use cases and applications? 

      • By Department / By Industry

      • RPA case studies 

  • How to get started on your intelligent automation journey? (30 min)

    • Making the business case for RPA

    • How to identify the projects for automation?

    • Automation Roadmap and Project selection criteria

    • Staffing Intelligent Automation projects

  •  How to scale RPA in your organization? (30 min)

    • Challenges to scaling automation projects

    • What has been the experience of your peers?

    • Best Practices / Do’s and Don’ts

    • A maturity framework to measure progress RPA

  • RPA Risks and Governance (30 min)

    • Potential risks of Automation

    • Change Management Challenges

    • Project Management and Governance

  • RPA Market: Overview and Vendors (10 min)

    • RPA Market Ecosystem

    • Key Vendors in the space

  • How to Select Automation Technology (20 min)

    • Technology Selection Criteria

    • Comparing Vendors

    • Selection Best Practices

  • How to acquire Intelligent Automation Skills (20 min)

    • What skills are needed? 

    • Developing your personal learning plan

    • What does all this mean for me and my organization?

      • Recommendations on next steps personally for you and your organization’s automation journey

  • Wrap Up & Q&A (Time included in each section)

Who should attend?

  • Whether you are new to intelligent automation or already involved in your organization’s automation initiatives, you will benefit from this workshop. 

  • Business Analysts, Tech Architects, Project Managers, IT Directors and other stakeholders who want to get the knowledge and skills to effectively drive their organization’s automation projects.

The 5 typical marketing automation implementation mistakes and how to avoid them

Speaker: Joakim Ditlev (DK)
Content Marketing Specialist & Co-founder of messbar

If you think of marketing automation as a plug and play technology, you risk a ton of headache during implementation and daily operations.

In this workshop, I will share where most companies go wrong when starting out and what you can do to get measurable and remarkable results when working with marketing automation.

 

ContentOps: connecting strategy and delivery

Speaker: Robert Mills (UK)
Head of Content at GatherContent

When it comes to communication and content we are great at coming up with ambitious strategies and goals for what we want to achieve. 

But there’s a tendency in the industry to focus on delivery and obsess over ways to distribute content to our audiences. 

When it comes to communication and content we are great at coming up with ambitious strategies and goals for what we want to achieve. 

But there’s a tendency in the industry to focus on delivery and obsess over ways to distribute content to our audiences. 

Often the operations between strategy and delivery of content aren’t sophisticated or considered enough to allow for scalable and repeatable ways of working. 

Any organisation that publishes content has some form of ContentOps, but is it efficient and resulting in effective content?

This talk will:

  • Define ContentOps

  • Outline 3 key elements of ContentOps that every organisation has and should invest in

  • Share some principles of ContentOps

  • Look at content operations ecosystems from different industries

  • Offer practical advice for where to get started with improving your own ContentOps