Program thursday, November 7
The conversation starts at breakfast. Have one or several cups of coffee and get a great start to the rest of the day.
The future of work is the latest hype topic; we've all heard scare stories about robots taking our jobs. But what will the future of work really look like? And how can we, as digital practitioners, help our organisations prepare for it? In this session I'll bust the myths about the future of work and explore how in many industries that future has already arrived.
Join this interactive session the hear real-life examples, best practices and plenty of marketing automation tips and tricks that you can bring back to the office.
Diversity and inclusion have become watchwords when it comes to innovation activity, and with good reason. A study from McKinsey has shown that companies that are gender diverse are 15% more likely to outperform, and those that are ethnically diverse are 35% more likely to outperform.
There is no shortage of high profile digital projects that have run over time, over budget or both. Managing digital projects is hard because it relies on using new unproven technologies, terminology is ambiguous, expectations are high and the desire for constant change of requirements is relentless.
This opening session covers the complete project lifecycle from writing the business case to project closure.
We’re living in an attention economy driven by algorithms. Your content has more competition than ever before. And it’s not going to get better any time soon - if you want to stay top of mind, you have to produce relevant content - at scale.
Antipatterns are like patterns, only more informative. With antipatterns you will first see what patterns re-occur in "bad" retrospectives and then you will see how to avoid, or remedy, the situation.
- Why problems beat solutions (and how to get executives to understand this)
- The resource paradox: When no one-one has time to the most important strategic initiative
- How business assessments and powerpoint reports can be your enemy and your best friend at the same time
How do you transform classic mass communication into engaging social media video content?
And how do you reach new audiences with original content?
See how Grundfos have enabled the organisation to realise a global setup for marketing communications with automated and targeted messaging being delivered to the customers.
You will learn more about their journey with marketing automation and how they work with data and planning to make it all come to life.
300 seconds is a series of lightning talks by and for the community. It gives a push to digital professionals who are sitting all quietly on valuable insights and learning, and haven't yet found the courage to share them with the rest of us! That's why we are extremely proud to have Sharon O'Dea facilitate a round of these talks at the Boye 19 conference.
To dive deeper and deconstruct the experience economy, Michael will take us through the seven key elements as he outlined in this order:
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Results - typically revenue or cost
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Experiences - perceptions about an engagement
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Engagements - interactions along a journey
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How do we proceed to the next level; creating the perfect user experience both online and offline?
When realizing project management has nothing to do with the manager, but is all about serving the team, you are ready to take off and deliver some kickass projects. But how can we as managers help our teams to success?
The Innovation Landscape today - What can the past tell us?
What do games have to do with Innovation?
In this collaborative session, we’ll take a look at how to bridge your content gap.
How we can make purpose led content and what’s really the content you need to be creating next in order to attain your content goals.
