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Keynote: Having your privacy cake and consuming great customer experiences too

Regulations like the GDPR and California’s CCPA hog all of the headlines, but businesses are currently experiencing an inescapable Global Data Privacy Revolution that is ultimately powered by a fundamental shift in consumer attitudes about data use and abuse.

Accenture describes a “vicious circle” in which consumers demand outstanding customer experiences (CX), yet are increasingly reluctant to provide the personal data on which CX depends.

How can companies survive – and perhaps even thrive – in the new era of  “beg data,” where success depends on nurturing trust in consumers in order to secure access to increasingly scarce (and therefore ever more valuable) first-party personal data?

Tim Walters (DE)   Customer Experience and Data Privacy Consultant

Tim Walters (DE)
Customer Experience and Data Privacy Consultant

Earlier Event: November 6
Opening
Later Event: November 6
Coffee, tea & networking