Program wednesday, November 6

Social Event: Morning run

Join the morning run to prepare for a day of learning and networking. We will run about 25 minutes at a relaxed pace.

Breakfast & Registration

The conversation starts at breakfast. Have one or several cups of coffee and get a great start to the rest of the day.


Speaker: Tim Walters (DE) Customer Experience and Data Privacy Consultant

Keynote: Having your privacy cake and consuming great customer experiences too

Regulations like the GDPR and California’s CCPA hog all of the headlines, but businesses are currently experiencing an inescapable Global Data Privacy Revolution that is ultimately powered by a fundamental shift in consumer attitudes about data use and abuse.

Coffee, tea & networking

Speaker: Christina Mumm (DK) ScrumMaster at TVLab, TDC/Nuuday

Don't just talk buzz. Make agile happen

Be prepared to go deeper than usual, and learn what it really takes to create a trusting, truly collaborative work culture, built upon strong human relations. 

Without these basics in place, you will never be able to successfully drive any kind of change

Speaker: Abdul Dezkam (DK) Customer Experience Management at Grundfos

Driving end-to-end customer experience management on a global scale

How do we actually put the customer at the center of all our planning and activities?

In these times companies need to think more about what the customer wants and what will increase value for them…

Speaker: Kasia Hall (US) Executive Communications Manager at Microsoft

5 Leaders, 5 Stories

In this talk, Kasia will explore cases studies of various leaders (CISO, CEO, Corporate Vice President) the stories they can tell based on the needs of the business and their strengths as a leader.

Speaker: Marcela Alvarado (DK) Digital Communication Manager at Arla Foods

Closing down the internal communications

The journey from traditional old-school internal communications and why Arla decided to move away from a digital workplace to a newsdesk and corporate storytelling.

How did this go down, and how has this impacted the workplace?


Speaker: Gudrun Moeller (CH) Digital Media at Swiss Re

Delivering a new usable, simple and fast corporate website with the focus on user modes

To develop a global web strategy for Swiss Re is a complex task. We tackled the web strategy and website-relaunch in a systematic, user-centered and agile way and discovered the power of micro-moments.

Speaker: Christina Rahtgens (DE) Associate Partner at Silvester Group

Combining AI-first with a purpose-driven workplace

We have moved from a “digital first” paradigm to a “mobile first” paradigm and now we are moving into an “AI first” paradigm. What does that really mean for the workplace of tomorrow?

How nudging gives you the gentle push into the circle of trust

I’m nudged about you. I said the words slowly and with a firm voice looking into the eyes of the female CEO. And even though my tenure was less than 3 weeks I could tell I got her full attention.

The dialogue untimely gave me a seat in the circle of trust, and kickstarted a series of small gentle mental pushes forcing corporate communication into all corners of the company. 

Speaker: Hannu Vangsgaard (DK) CEO at Ucommerce

Dinosaurs - and how to kill them

We spent the first 15 years of the information age thinking it was all about tech. It wasn’t. And it isn’t. If you have been involved in any project or transformation process with the word digital involved, you know it: it's all about the people. And sometimes it’s mostly about the people that doesn’t want change, the dinosaurs.

Coffee, tea & networking

Join the roundtable discussions

Coffee, tea & networking

Speaker: Maren Christin Hübl (DE) Business Manager at Data Management & Landscape Transformation, SAP

How to lead remote and distributed teams?

What are practices that foster engagement and responsibility in a team? What are the challenges? Looking at the employee experience through the eyes of 3 different personas, the needs and expectations vary a lot

Speaker: Anke Maibach (DE) Director Communications Central Europe at Tata Consultancy Services

From teams to clans to tribes - transform communication through digital by turning employees into communication partners

Today, everyone is a communicator and feels that they belong to different groups depending on their objectives - professionally and privately. Understanding the idea of teams, clans and tribes in communication can help to also transform the communication process.

Speaker: Melissa Breker (CAN) Founder at Breker Group

Intentional Change: Facilitating Team Adoption of New Ideas

To successfully navigate new challenges, organizations need to create a shared vision based on the new reality - one that supports and continuously reinforces new behaviours and new ways of thinking.

Download the slides

Speaker: Philip Illum Thonbo (DK) User Experience Manager at Salling Group

Motivation Design

How do you really engage users in the short and long term?

What the difference between extrinsic motivation and intrinsic motivation and what tools to use, to get users to come back.

Join this session to get inspired about loyalty, engagement, motivation and gamification.

Coffee, tea & networking

What’s the small feature that really makes the product way better? Is it a small design change, an elegantly engineered new piece of functionality or something else?

In this new contest, we celebrate the unsung heroes of the workplace: The small features that make all the difference.

Social Event: Conference Party
Social Event: Cocktail reception